bankESB Declares July “National Ice Cream Month” with Free Ice Cream Events Ahead of Name Change to TruNorth Bank
While National Ice Cream Day may only be one day in July, bankESB is making the case for a month-long celebration. This July, the community bank is officially declaring National Ice Cream Month, bringing free ice cream, surprise giveaways, and family-friendly events to communities across Western Massachusetts as it celebrates summer and builds excitement for its upcoming unification to TruNorth Bank.
Throughout the month, bankESB will host a series of community-focused events featuring complimentary ice cream from local vendors and pop-up collaborations designed to thank customers and community members for their continued support.
“Community connections have always been at the heart of who we are,” said Matthew Sosik, president and CEO at bankESB. “As we look ahead to becoming TruNorth Bank, we wanted to celebrate with the people and neighborhoods we proudly serve. These events offer a fun opportunity to come together, enjoy summer, and share our appreciation with our communities.”
As part of the celebration, local ice cream trucks will visit select bankESB office locations, offering free ice cream while supplies last. In addition, bankESB will host events at several local ice cream shops, where the first 50 customers will receive $5 off their order, courtesy of bankESB.
Event Schedule
July 9
Moolicious Ice Cream Truck
bankESB 770 Main St., Agawam Office | 11 a.m. – 1 p.m.
July 10
Creamy Delights
71 Lawrence Plain Rd., Hadley | 6 p.m. – 8 p.m.
Chubby’s
2 Stadler St., Belchertown | 11 a.m. – 1 p.m.
Gran-Val Scoop
223 Granby Rd., Granville| 2 p.m. – 4 p.m.
July 15
Moolicious Ice Cream Truck
bankESB 85 Broad St., Westfield Office | 11 a.m. – 1 p.m.
July 17
Moolicious Ice Cream Truck
bankESB 134 College Hwy., Southampton Office | 11 a.m. – 1 p.m.
July 20
Moolicious Ice Cream Truck
bankESB 297 King St., Northampton Office | 11 a.m. – 1 p.m.
July 23
Moolicious Ice Cream Truck
bankESB 241 Northampton St., Easthampton Office | 11 a.m. – 1 p.m.
Cindy’s Ice Cream Truck
bankESB 605 Granby St., South Hadley Office | 11 a.m. – 1 p.m.
July 24
Moolicious Ice Cream Truck
bankESB 36 Main St., Easthampton Office | 11 a.m. – 1 p.m.
Schermerhorn’s
224 Westfield Rd., Holyoke | 5 p.m. – 7 p.m.
The month-long initiative reflects bankESB’s commitment to supporting local businesses, fostering community engagement, and celebrating the relationships that have defined the organization for generations. As the bank prepares to unite under the TruNorth Bank name on August 22, the events offer a festive way to recognize the communities that have helped shape its success.
